Rixfadefix

Rix cuts well, but his account didn’t show it. He had nine posts and 425 followers, took bookings by DM, and reached few people beyond those who already knew him.

Short vertical videos, posted often, each clear within the first second. Mostly before-and-after cuts, the format that proves the skill, plus a few lighter ideas to reach new people. The same videos went on Instagram and TikTok.

We filmed in the shop and edited for both platforms: 17 videos in one month, including transformations, a giveaway, a “3 facts” video and humour formats. Every cover carries a short title, so the profile reads at a glance.

44.1K views on the strongest TikTok, 41.2K on the next and 24K on a third 26.2K views on the strongest Instagram reel Instagram followers grew from 425 to 566, with no ads Booked a week ahead from the second week