Work
Slow N Sexy Run Club
A Tallinn run club with a full identity, regular content, and a website with its own sign-up and check-in app.
Visit the website- Client
- Slow N Sexy Run Club
- Year
- 2026
- Services
- Photography, Videography, Social media management, Branding & rebranding, Websites & software
Challenge
We started the club without knowing how many people would come to a run, or who had come to the last one. That made it hard to plan each run, to show partner brands what they would get, and to see whether the club was growing.
Strategy
Build the club like a brand from day one: a clear identity, regular photo and video content, and one place where runners sign up and check in. Every run becomes data we can plan with and share with partners.
Execution
Branding, the website and a custom app: run sign-ups with waitlists, a personal QR code for check-in on the spot, a newsletter and an analytics dashboard. Photos and videos at every run, published on Instagram and TikTok.
Results
60 members in the first two weeks. Five sponsors reached out to work with the club. Attendance for every run is now known in advance and recorded on the day.
